Venturewire (Dow Jones) - Mifold Wraps Up $1.8M for Compact Child-Safety Seats

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Israel-based startup Carfoldio Ltd., now known as mifold, has raised $1.8 million in new venture funding to begin production and sales of its "compact and portable booster seats."

The new funding came from JamJar Investments, a London investment firm. The new capital brings the Ra'anana-based company's total funding to $3.6 million.

Founded in 2013 by Jon Sumroy, a father of four, the company said it would start taking orders for its child car safety seat via a pre-sales campaign on its own website later this month.

The company said its mifold seats are at least 10 times smaller than typical child car safety seats and are more portable, fitting into any vehicle. While a regular car seat for kids typically raises a child to be in the position of an adult, the mifold holds the safety belts in a vehicle down, without crossing a child's stomach or neck, the company said.

Mifold previously secured two rounds of early-stage funding.

Its first $600,000 seed round closed in 2013 and came from individual investors that included Scott Tobin , General Partner at Battery Ventures ; Yair Geller, founder and owner of advertising agency Geller Nessis Leo Burnett Ltd.; Howard Socol, former CEO of Barneys, New York and JCREW, among others.

In January 2015, the company closed a Series AA round of $1.2 million also led by JamJar Investments , joined by The Missri Group, a boutique, private investment office based in Israel and many of the company's seed backers.