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Hi, I’m Jon, the inventor of mifold, the grab-and-go booster seat. When my four children were small, we lived in America and our children were being driven everywhere by other people as well as ourselves.
Car safety is important to us and we wanted to make sure that the kids always had the correct car seat, but we often found that booster seats were not available; especially when we were carpooling with other families.
So, I thought, if I could make a booster that was really small and really tough, that could easily be taken everywhere, then our children would always be safe, no matter whose car they are in.
And we’ve done it, mifold is mighty small and mighty strong. mifold is the most advanced, compact and portable booster seat in the world.
It’s more than ten times smaller than a regular booster and it’s just as safe. We call it the 'grab-and-go’ booster seat.
Founder, CEO
A history of developing, launching and growing businesses, categories and brands. Former senior executive at large companies such as Unilever and Johnson & Johnson; current inventor, executive coach, speaker, and entrepreneur.
CFO and COO
Robert has over 22 years experience in the fields of manufacturing, retail, heavy civil construction and investment fund management.
CMO and VP Global Sales
Jonathan has a track record of building and implementing successful marketing strategies for leading global consumer companies including Unilever, Strauss Group and Danone.
International Account Manager
Jacqui has over 15 years experience in the retail industry from start-ups to multi-million dollar companies. Jacqui manages the interface with the Global distributor network as well as managing operations and logistics.
Customer Service and Office Manager
Having worked as a Director in the field of financial recruitment for many years, Carmel founded a jewellery import export business whilst living in Shanghai. She now ensures the happiness of our customers and her colleagues in the office.
Brand Manager
Rachel is responsible for managing the mifold brand and for our PR and Influencer strategy. Rachel also leads the development of all branded materials and supports the mifold global network of distributors. Rachel lived in Shanghai for 6 years.
Financial Controller
Rayna, a qualified accountant, has 30 years experience in various finance roles across different areas of business.
Supply Chain and Logistics Coordinator
Gaynor is the Supply Chain & Logistics Coordinator for North America. She deals with all the major juvenile products retailers as well as the major big box and on-line retailers such as Amazon and Target. Her previous positions included being a Tradeshow Organiser and also serving as a sales rep for various businesses.
Board Member and Advisor
Doron is a serial entrepreneur, who has built businesses that disrupted traditional industries, led hundreds of employees and managed large projects for global brands. Doron has been an advisor to Carfoldio since its founding and sits on the Board of Directors as a representative of the shareholders.
