PIROUETTE - mifold : booster seat smaller than an iPad

2 min read

reated by Jon Sumroy, a father of four, mifold is a revolutionary Grab-and-Go Booster seat, the most advanced, compact and portable in the world. It’s more than 10x smaller than a regular booster seat and it’s just as safe.


In England, kids are supposed to be in a car seat until the age of 12. A great thing in terms of safety, but kind of humiliating for kids when you consider the ugliness of the classical device, and not the most practical piece to keep in your car when you have 3 young kids. The booster seat was invented  more than half a century ago and it was never modernised until today.

Thanks to a team of top designers, engineers and industry experts, mifold is completely changing the way traditional booster seats work. Regular booster seats raise a child upwards to fit an adult seat belt, mifold’s unique patented design does the exact opposite.  Instead of lifting the child up, mifold actively lowers the adult seat belt to fit the child snugly, taking the belt off the stomach and the neck and making it comfortable, safe and easy to use for children from the age of 4 all the way up to 12 years.

All parents will have to thank mifold as it bring the ideal solution for cab rides, holidays and outings with grandparents or school friends where an appropriate booster seat is not available. Booster seats are bulky, heavy and a hassle to carry around ‘just in case’.
mifold changes this. mifold is so compact and portable that it is now practical to purchase one for each of your children, ensuring that they always have an appropriate safety device with them at all times. It is also possible to have several booster seats available in your car not only for your own children but also for additional passengers without cluttering the car and taking up space. mifold is so compact you can store it almost anywhere: glove compartment, door pocket, seat back and even in a child’s backpack. So children can now travel in any car without the burden or embarrassment of carrying around a bulky booster seat.

Backed by JamJar (a London investment fund run by the Innocent Drinks founders), mifold will be launching their pre-order crowdfunding campaign in June. The retail price for mifold will be £34.99 but during the pre-order period it will be significantly reduced to £23.

You can be a part of the mifold movement by supporting the production of this revolutionary, life saving product by pre-ordering yours now through mifold’s crowdfunding campaign. By pre-ordering, you will not only be helping the product come to fruition but you will be given a huge saving as well as some other exciting opportunities.

Be one of the first people to own a mifold ! Visit www.mifold.com