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Effective December 1, 2020
Mifold Ltd. and the Mifold brand is committed to ensuring that the Mifold brand stands for safe, innovative and high-quality products and the provision of expert advice, service, knowledge and support necessary to maintain a high level of customer satisfaction to end users of its products.
Mifold Ltd. has concluded that advertising of discounted prices and the resale of products on third-party eCommerce platforms can negatively affect the goodwill associated with Mifold products and damage the standing and reputation that the products have achieved in the marketplace. In addition, internet advertising of discounted prices may discourage traditional brick and mortar stores from offering the pre-sale and post-sale services that Mifold Ltd. believes are critical to maintaining the reputation of its products.
For these reasons, Mifold Ltd. has established an internet Minimum Advertised Price (“MAP”) Policy for its flagship products Mifold Comfort and Hifold and a Resale of Products ("ROP") Policy applicable to all Mifold dealers. These MAP and ROP Policies have been unilaterally adopted by Mifold to protect the Mifold brand and the reputation of Products in the marketplace and to encourage traditional brick and mortar retail stores to provide a full range of pre-sale and post-sale services.
Dealers are free to sell the Mifold range of products at whatever prices they choose but must advertise Mifold Comfort and Hifold at or above the minimum advertised prices listed by Mifold Ltd. on the current price list or other such MAP pricing documents distributed from time to time. Actual prices charged to customers may be provided by telephone, email response and product purchase confirmation webpages or communications.
Advertising below the MAP violates the Policy. Violations include any price with “strike throughs”, any price coupled with discounts such as coupons or free accessories resulting in an effective advertised price for Mifold products less than the MAP, and any price for a bundle of products that includes one or more Mifold products.
This MAP Policy applies only to a Dealer’s advertised prices, not to its selling prices.
Retailers that purchase Mifold products from Mifold Ltd., do so to sell on their own eCommerce platforms or in their brick-and-mortar stores. They do not purchase for the purpose of reselling on third‑party sites including Amazon.com and Walmart.com.
Mifold Ltd. has concluded that reselling on eCommerce sites can affect the goodwill associated with Mifold products and damage the standing and reputation that the products have achieved in the marketplace. In addition, reselling on eCommerce sites at discounted prices may discourage traditional brick and mortar stores from offering the pre-sale and post-sale service that Mifold Ltd. believes are critical to maintaining the reputation of its products.
Mifold Ltd. reserves the right to stop supplying any retailer that resells Mifold products on third party eCommerce platforms: including but not limited to eBay, Amazon.com and Walmart.com.
These MAP and ROP Policies will be uniformly enforced. Mifold Ltd. will monitor compliance with the Policies and may terminate its business relationship with any Dealer found to be in violation of the MAP and ROP Policies.
Violations of this MAP and ROP Policies will be determined by Mifold Ltd. in its sole discretion, and Dealers should not contact Mifold to confirm their compliance or to report noncompliance by others.
Mifold Ltd. reserves the right at any time to modify, suspend or discontinue these MAP and ROP Policies in whole or in part.
These MAP and ROP Policies do not constitute an agreement between Mifold and any Dealer who complies with the Policies. Each Dealer will decide, in its sole discretion, whether to comply or not to comply and therefore, compliance does not evidence any kind of agreement between the Dealer and Mifold Ltd.
MIFOLD LTD. SALES REPRESENTATIVES HAVE NO AUTHORITY TO MODIFY OR GRANT EXCEPTIONS TO THESE POLICIES OR TO HAVE ANY COMMUNICATIONS WITH DEALERS REGARDING VIOLATIONS OF THIS POLICY.
Jon Sumroy, CEO of Mifold Ltd. is the policy administrator for the MAP and ROP Policies and may be contacted at ceo@Mifold.com. The policy administrator is solely responsible for responding to questions and communicating decisions about the Policies, determining whether a violation of the Policies have occurred and imposing sanctions for violations of these Policies.
